Social Belonging Fragrance Trend Emerges in Givaudan’s 2026 Research

Givaudan's 2026 research connects fragrance with social belonging. We examine the opportunity and the evidence B2B product teams still need.

Givaudan's 2026 research connects fragrance with social belonging. We examine the opportunity and the evidence B2B product teams still need.

A World Perfumery Congress 2026 panel examined how regulation and creativity can coexist. See the practical implications for fragrance buyers.

Project IDEA shared fragrance skin sensitization research at the 2026 ESCD meeting. Learn why exposure and clinical relevance matter to buyers.

Project IDEA presented work on non-animal fragrance allergen assessment at the EPAA NAM User Forum. Here is what the progress means for buyers.

An independent look at the EU Omnibus VI fragrance discussion, including classification, cosmetics rules and what B2B buyers should monitor.

IFRA closed consultation on its 52nd Amendment. See the proposed standards, expected 2027 notification and practical preparation steps for fragrance buyers.

Develop water based air freshener fragrance with controlled solubilization, clarity, spray performance, microbial control and packaging compatibility.

Evaluate powder detergent fragrance stability during blending, alkaline-base contact, packaging, heat, humidity, storage and standardized wash testing.

Test reed diffuser base compatibility across fragrance concentration, solvent, rattan or fiber reeds, bottle design, diffusion and evaporation rate.

Research regional fragrance preference using competitive audits, local usage, blind sensory tests and target-consumer evidence without stereotypes.